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About Us

Victory Camera has become a national leader in vintage camera retail with both an online store and a brick-and-mortar shop located in Boulder, Colorado. We have over twenty years of experience and deep knowledge of film and digital cameras. Our inventory of vintage cameras covers all of the major lines and a variety of budgets, and our main purpose is to help people enjoy photography, whatever their interests or level of experience may be.

Victory Camera storefront in Boulder, Colorado

Here at Victory Camera, it is our belief that we are in a golden age of photography. For most, cell phones have taken the burden of practical and snapshot photography, leaving dedicated cameras to professionals and serious hobbyists. More and more, individuals pick up their cameras for the purpose of making art or appreciating a fine piece of equipment.

What’s more, high quality film cameras are plentiful and affordable. Many good cameras are under a hundred dollars, and even aspirational cameras are within reach for many.

Visit our showroom, call, or email—we would love to help you out! 

Joshua Cohen, Founder and Owner

Boulder native Joshua Cohen started Victory Camera in his Boulder apartment in 1999—the inventory fit in a small closet! At the time, Joshua could not afford the expensive (yet now, seemingly primitive) cameras available, so he shot pictures for the online store using film. The process was cumbersome (and involved many trips to the One Hour Lab), but the quality of Victory Camera’s photos set it apart from competitors. The business grew and Joshua opened a retail store in Lafayette in 2011 before moving to our current home in Boulder. BTW: the camera really is that big--it is a factory model from Leica!

Sam Rawlins, Sales

Sam Rawlins is a filmmaker and photographer from the Boulder area. He fell into the hobby through long hikes in the woods with his grandfather, who always has a camera hanging from his hip. Sam's first camera, a small digital point and shoot, was a gift from his grandfather, and it became a quick addition to Sam's everyday carry. 

Now, Sam shoots on the Hasselblad 500C/M, Sony a7riii, Nikon F2, and the Ursa Mini Pro G2. He enjoys taking portraits, product shots, and pictures of his dog, Winnie. Sam's other hobbies include skateboarding, watching movies, and reading. You can find his pictures on his Instagram, @sam.r.rawlins, and his website,

Natalia Marrero, Shipping

Natalia was born in Puerto Rico and raised in South Florida. She grew up using disposable cameras to document middle school life then went on to take photography classes in high school and college with her trusty Pentax MG and Nikon D3000. Later, she learned film developing and experimented with mostly Polaroids, disposables, and various point and shoots. She's interested in experimenting with various camera brands and shooting techniques along with the imperfections they produce.

Lauren Runquist, Communications

  Lauren is a recent transplant to Colorado from the great state of Kansas. Her first foray into photography began in earnest with a digital point-and-shoot she received for her ninth birthday. Even though it couldn't do video, it enabled her and her sisters to experiment with stop motion animation featuring their extensive collection of Barbie dolls. Lauren got to pursue her filmmaking dreams at the University of Kansas, where she graduated in 2020 with a degree in Film and Media Studies and a minor in Political Science. Although she's new to the world of analog photography, Lauren is loving the world of 35mm black and white photography. When she's not running the best Instagram account in the world (@victorycameraboulder), she's an avid hiker, car camper and (extremely novice) ice skater.

Jackson Fatheree, Product Photographer

  Jack is a filmmaker and photographer from Washington D.C. His love of Photography started with hours spent poring over drugstore prints from family disposables, and shooting comedy videos with his two brothers. He received a point and shoot as a birthday present in the sixth grade and has had a camera at his side ever since. He attended the University of California San Diego, where he studied Media with an emphasis in Digital Cinema; while in college he began to work with analog photography, culminating in an exhibition of darkroom prints in the studio art gallery. After graduating, he worked in film production in Austin and Los Angeles before moving to the Boulder area and joining the Victory team. In his free time he enjoys hiking, rock climbing, cooking, and watching films.